Mariya Nurislamova initial designed her mark to be a serial entrepreneur in the beauty-tech House. In 2014, she co‑Started Scentbird, a fragrance‑subscription company pitched as being the “Netflix for perfumes.” The platform immediately scaled to about 700,000 month-to-month subscribers in the U.S. and Canada, presenting entry to 800+ designer scents.
Under her Management, Scentbird raised in excess of $25 million in enterprise cash, participated in Y Combinator, and became financially rewarding by 2019, creating once-a-year income north of $a hundred million with development of forty five–fifty% yr-around-year. Her assistance—to "begin smaller and hardly ever surrender"—has resonated with lots of emerging entrepreneurs.
But starting all-around 2018, Mariya introduced a parallel aspect to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she regularly provides guided meditations, Electrical power‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and a lot more. The channel has developed to ~102,000 subscribers and 1,200+ movies, together with her broader existence throughout TikTok, Instagram, Spotify, and podcasts achieving around three hundred,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin id—business CEO by day and spiritual Expert by night time—rarely intersected publicly until finally mid‑2024. That’s when Organization of Vogue spotlighted her beliefs about humanity residing in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “on the list of bigger… resources of expertise in 3D World earth warfare”.
These views ignited a wave of on-line backlash:
YouTubers like Keya’s Globe and Zachary Michael publicly stated they might now not do the job with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.
Social websites people have been notably appalled by claims that illnesses like most cancers or AIDS can be cured in weekly, miscarriage was “a decision,” and physical characteristics (e.g., crooked tooth, hair color) held spiritual importance.
Nevertheless, Mariya remains resolute. She maintains her spiritual content is different from her CEO duties, stating she utilizes only “Mariya” in spiritual channels to shield Scentbird’s model.
The Energy of Duality
Strengths of Mariya’s Method
Reliable Differentiation
Her fusion of corporate success and spiritual exercise sets her apart—developing a deeply private manufacturer with pathways into membership, retreats, personal classes, and guided encounters .
Scale and Strategic Willpower
Scentbird’s steady advancement underscores her capability to translate eyesight into operational reality, when her spiritual side drives a equally expansive content engine.
Group Depth
The consistency and intimacy of her articles—guided meditations, Q&As, and live courses—foster solid community bonds amid followers seeking spiritual transformation.
Emerging Pitfalls & Fractures
Manufacturer Track record Possibility
The spiritual content has developed unease between influencers, customers, and investors who're awkward associating Using these metaphysical narratives .
Content Liability
Bold wellness statements and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory teams worried about misinformation.
Cross‑Id Confusion
Though Mariya insists on separating her two worlds, critics argue the identities currently overlap—Specifically by way of her involvement in Scentbird‑connected information and sponsorships.
Navigating the longer term
Strategic Solutions
Compartmentalize
Mariya could maintain a transparent boundary—retaining her spiritual id less than a definite title and platform although retaining Scentbird independent and brand name-neutral.
Integrate
By weaving spiritual and wellness elements into her businesses—such as scent + meditation kits—she could lean right into a wellness‑centric model evolution.
Make clear Messaging
Tonal stability—grounding her spiritual content material with guidance disclaimers or scaling again controversial metaphysical statements—could broaden her charm and decrease friction.
Validation via Reaction
Irrespective of backlash, Mariya carries on to mariya nurislamova scentbird broaden her spiritual ecosystem—from charging $one,111 glastonbury retreats to $one hundred twenty five,000 private transformational events, on line channelling periods at $3,000, and her 2021 guide seventy two Keys to Manifestation. Her followers’ constructive Amazon evaluations suggest her knowledge resonates deeply with several seekers .
Last Choose
Mariya Nurislamova embodies a exceptional modern day archetype: a undertaking-driven CEO with a significant-stakes spiritual alter Moi. Her journey demonstrates broader cultural convergence—where by public figures can at the same time occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's achievements attests to her company savvy.
This is often Mariya demonstrates her capability to command awareness and Establish deep psychological resonance.
The truth clash among these worlds—sparked by metaphysical pronouncements—poses both chance and opportunity.
Whether she amplifies the convergence or draws organization boundaries, Mariya stands in a pivotal crossroads. Her subsequent actions may well redefine what this means to get a founder during the spiritual-tech period—layering ambition with authenticity in a model-new way.